Agri-Expo has been involved in the South African Dairy Industry Since 1834, when the first South African Dairy Championships was held with one goal in mind TO PROMOTE EXCELLENCE IN DAIRY PRODUCTS. To date, this is still the objective and the annual South African Dairy Championships is a fine example of this. An average of 800 dairy products are judged annually by 70 experts who evaluate appearance, texture and flavour of products in 10 categories. This Championships rewards dairy manufacturers for innovation and gives recognition for their quality products.

Agri-Expo created the Qualité emblem in 2000 and today it is South Africa’s only symbol of exceptional quality in the dairy industry. Winning products are crowned SA Champions and only a few outstanding products are awarded the Qualité Mark of Excellence. The Qualité product with the highest score is awarded the Dairy Product of the Year.  Agri-Expo is furthermore involved with developing new markets for upcoming cheese makers, educational promotions of dairy products and the Burgundy Cheese Making Fellowship. Agri-Expo is also the owner and organizer of the South African Cheese Festival, the biggest outdoor culinary event in Southern Africa.