Promoting Quality Dairy Products Since 1834

Agri-Expo has been involved in the South African dairy industry since 1834, when the first South African Dairy Championships was held with one goal in mind: TO PROMOTE EXCELLENCE IN DAIRY PRODUCTS. To date, this is still the objective, and the annual SA Dairy Championships is a fine example of this. Around 900 dairy products are judged by about 80 experts who evaluate the appearance, texture, and flavour of products in ten categories.

Agri-Expo created the Qualité Mark of Excellence in 2001, and today it is South Africa’s only mark of excellence in the dairy industry. The winning product in each of the 100+ classes is awarded as an SA Champion, whereas only a few outstanding products are awarded the Qualité Mark of Excellence. The product with the highest score is awarded as the SA Dairy Product of the Year.